Westfield Shopping Centre Digital Totems
Westfield London Awards Major Digital Interactive Advertising Display Contract to Trueform
Trueform is to deploy over 170 interactive digital advertising display screens & pods throughout Westfield’s flagship London shopping centre at White City
Comprising a range of 49”, 55” and 75” digital displays in ironically designed pod housings, the new digital displays will form an important part of Westfield’s £600 million retail expansion that is to be launched in March 2018. The extension will consolidate Westfield London’s position as a world-leading retail and entertainment destination, featuring the best in fashion, dining, leisure, events, services and technology with the customer experience at the heart.
With over 40 years of experience in the design, manufacture and deployment of interior and exterior digital displays and advanced digital display technologies, Trueform have successfully delivered over 50,000 units to premium retail, leisure and transportation locations throughout the World.
Jonathan Morley, CEO, Trueform Digital, commented: “This was a significantly important win for us. It provides a premium showcase of our capabilities in the digital retail signage market and a huge endorsement of Trueform Digital’s expertise”.