Trueform Awarded Second Major Westfield Contract
Following the deployment of over 170 of Trueform digital’s iconic interactive advertising pods throughout Westfield’s London White City shopping centre earlier this year, Trueform have now been awarded a second major contract to provide a further 80 of its stunning digital advertising screen pods throughout Westfield’s other major London shopping centre, Stratford.
Comprising 75” double sided digital displays in elegantly designed housings, complete with CCTV cameras and Trueform’s smart control technology at the heart of the units, the new display pods will form an important part of Westfield’s ongoing digital retail advertising expansion, consolidating Westfield’s position as a world-leading retail and entertainment destination, featuring the best in fashion, dining, leisure, events, services and technology.
With over 40 years of experience in the design, manufacture and deployment of interior and exterior digital displays and advanced smart digital display technologies, Trueform have successfully delivered over 150,000 units to premium retail, leisure and transportation locations throughout the World.
Jonathan Morley, Global CEO, Trueform Digital, commented: “This additional order from Westfield is a major endorsement for Trueform and our premium range of indoor and outdoor digital advertising products. Following our great success and great working relationship with the Westfield team at their stunning White City shopping centre, this latest award provides a further premium showcase of our capabilities in the digital retail signage market and a further huge endorsement of Trueform Digital’s expertise”.